The new consumption behaviours of cosmetic products : post-covid14.07.2020
Heavily impacted by the coronavirus crisis, the perfumery and cosmetics industry is questioning the sustainability of its industrial and economic model. To this end, a broad consultation is being launched as part of the general assembly organized by Cosmetic Valley competitiveness cluster to revive the industry. Participants are invited to share their thoughts on 12 themes to identify the changes in our industry's businesses: marketing, BtoC & BtoB sales, export, innovation, production, supply chain, purchasing, financing, regulatory, human resources, quality-health-safety-environment. The results will be presented on October 15, 2020. More information.
Among the first subjects of reflexion : the appearance of new consumption behaviours. After a few months, the health crisis has emphasized the essential character of cosmetic products. They have singularly proved to be unavoidable in the daily life of consumers. Several major trends have thus emerged and correspond in particular to the observations that led to the creation of the AgriWasteValue project.
Towards more responsible consumption : zero waste and short circuits
The relationship to consumption itself is being profoundly questioned. In this context, a quest for meaning in consumption patterns has been manifested from the very beginning and is continuing. From individual concern to a more collective commitment, the coronavirus crisis has finally increased expectations in terms of sustainability and responsible consumption, but also around zero waste and short circuits.
Zero waste and short circuits, two ideas that AgriWasteValue puts forward and tries to achieve, in its research, but also by making available a digital map that lists the places where raw materials are available for use in cosmetics and nutraceuticals.
Read the full article here for more information on the other behaviours (French).
Source : Après-Covid : les nouveaux comportements de consommation des produits cosmétiques, Industries Cosmétiques, 29.06.2020